One-Pager Templates
One-Pager Templates
Section titled “One-Pager Templates”Templates for different one-pager use cases, with layout guidance and copy prompts.
Product Overview One-Pager
Section titled “Product Overview One-Pager”The default one-pager. Introduces your product to someone who knows nothing about you.
Structure
Section titled “Structure”[Logo] [Tagline]
HEADLINE: One sentence describing what you do and who it's for.
THE PROBLEM2-3 sentences describing the pain your buyer faces.
THE SOLUTION2-3 sentences describing how your product solves it.
WHY [YOUR PRODUCT]• Differentiator 1 — One sentence explaining the benefit• Differentiator 2 — One sentence explaining the benefit• Differentiator 3 — One sentence explaining the benefit
PROOF"Customer quote with specific result." — Name, Title, Company[Optional: 2-3 metric callouts: "X% improvement", "Y hours saved"]
[CTA Button/Link] [Contact: name@company.com]Copy Prompts
Section titled “Copy Prompts”- Headline: “What do you do, in one sentence, that makes someone say ‘tell me more’?”
- Problem: “What is your buyer struggling with before they find you?”
- Differentiators: “If you could only tell them 3 things, what would make them choose you?”
Use-Case Specific One-Pager
Section titled “Use-Case Specific One-Pager”Tailored to a specific workflow, vertical, or problem. More targeted than the product overview.
Structure
Section titled “Structure”[Logo] [Use Case: e.g., "For Sales Teams"]
HEADLINE: How [your product] helps [persona] [achieve outcome].
THE CHALLENGEWhen [persona] needs to [task], they face [specific pain].This leads to [consequence]: [time wasted / money lost / risk].
HOW IT WORKS1. [Step 1] — What happens and why it matters2. [Step 2] — What happens and why it matters3. [Step 3] — What happens and why it matters
RESULTS• [Metric 1]: Before → After• [Metric 2]: Before → After• [Metric 3]: Before → After
CUSTOMER SPOTLIGHT"Quote about this specific use case." — Name, Title, Company
[CTA: "See it in action" or "Start a pilot"] [Contact info]When to Use
Section titled “When to Use”- Different buyer personas need different one-pagers
- Industry-specific versions (healthcare, fintech, e-commerce)
- Use-case versions (reporting, onboarding, security)
Post-Meeting Leave-Behind
Section titled “Post-Meeting Leave-Behind”Designed to reinforce a conversation that already happened. Summarizes what you discussed and proposes next steps.
Structure
Section titled “Structure”[Logo] [Date of Meeting]
MEETING RECAP: [Company Name]
WHAT WE DISCUSSED• [Pain point 1 they mentioned]• [Pain point 2 they mentioned]• [Goal they're trying to achieve]
HOW [YOUR PRODUCT] HELPS• [Solution to pain 1] — [Specific capability or workflow]• [Solution to pain 2] — [Specific capability or workflow]• [How you help them reach their goal]
RELEVANT PROOF"Quote from a similar customer." — Name, Title, Company[1-2 metrics from a similar customer]
PROPOSED NEXT STEPS1. [Next step with date]2. [Follow-up action]3. [Decision timeline]
[Your name] | [Your title] | [Email] | [Phone]- Send within 24 hours of the meeting
- Reference specific things they said (shows you listened)
- Keep proposed next steps concrete and time-bound
- This is the asset your champion forwards to their boss
Champion Enablement One-Pager
Section titled “Champion Enablement One-Pager”Designed specifically for your internal champion to share with their team and leadership. Written to make them look smart.
Structure
Section titled “Structure”[Logo]
WHY WE'RE EVALUATING [YOUR PRODUCT]
THE SITUATION[2-3 sentences about the internal challenge, written as if the championis explaining it to their team. Use "we" and "our" language.]
WHAT [YOUR PRODUCT] DOES[1-2 sentences. Plain language, no jargon.]
WHY THIS SOLUTION• [Reason 1] — How it solves our specific problem• [Reason 2] — How it compares to what we do today• [Reason 3] — How it compares to alternatives we evaluated
EXPECTED IMPACT• [Metric]: Current state → Expected state• [Metric]: Current state → Expected state• [Time to value]: Live within [X weeks]
WHO ELSE USES IT[2-3 recognizable company names in their industry]"Relevant customer quote." — Name, Title, Company
NEXT STEPS• [What we're doing next]• [What we need from the team]• [Decision timeline]
Questions? Talk to [Champion name] or [Your name at email].Why This Works
Section titled “Why This Works”- Written in the champion’s voice, not yours
- Answers the questions their boss will ask
- Includes peer proof from companies they respect
- Clear ask and timeline to drive internal momentum
Layout Guidance
Section titled “Layout Guidance”Visual Hierarchy
Section titled “Visual Hierarchy”- Headline — Largest text, top of page, immediately communicates value
- Section headers — Bold, clear, act as scannable anchors
- Body text — Short sentences, bullet points preferred over paragraphs
- Proof elements — Metrics and quotes should visually stand out (larger font, color, or callout box)
- CTA — Prominent placement, bottom of page or bottom-right
Whitespace
Section titled “Whitespace”- Margins: at least 0.75” on all sides
- Space between sections: enough to visually separate (don’t cram)
- If it feels crowded, cut content. Never shrink font below 9pt.
Font Sizing
Section titled “Font Sizing”| Element | Suggested Size |
|---|---|
| Headline | 18-24pt |
| Section headers | 12-14pt bold |
| Body text | 10-11pt |
| Fine print / footer | 8-9pt |
- Use brand colors for headers and accents
- Keep body text dark (black or near-black) on white
- Limit accent colors to 1-2 for visual consistency
- Use color to draw attention to metrics and CTAs
File Format
Section titled “File Format”- PDF for email attachments and leave-behinds
- Google Slides / PowerPoint for editable versions reps can customize
- Always include both — reps will customize, prospects want clean PDFs