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Profile Templates

Profile Templates

Section titled “Profile Templates”

Ready-to-use templates for competitor profile sections and the summary document.

Contents

Section titled “Contents”
  • Quick Scan Template
  • Summary Comparison Table
  • Positioning Map
  • Competitive SWOT
  • Profile Update Changelog

Quick Scan Template

Section titled “Quick Scan Template”

Abbreviated profile for when speed matters more than depth.

# [Competitor Name] — Quick Profile


**URL**: [website]
**Generated**: [date]


## At a Glance


| Metric | Value |
|--------|-------|
| Tagline | [from homepage] |
| Target audience | [inferred from copy] |
| Pricing starts at | [lowest paid tier] |
| Free tier/trial | [yes/no + details] |
| Domain rank | [from DataForSEO] |
| Est. organic traffic | [monthly] |
| Organic keywords (top 10) | [count] |
| Referring domains | [count] |


## Positioning


**Headline**: "[exact homepage headline]"
**Subheadline**: "[exact subheadline]"
**Positioning angle**: [1-2 sentence summary of how they position]


## Pricing Summary


| Tier | Price | Notable Inclusions |
|------|-------|-------------------|
| [tier] | [price] | [key items] |
| [tier] | [price] | [key items] |


## Key Takeaway


[2-3 sentences: what makes this competitor notable, where they're strong, where they're weak]

Summary Comparison Table

Section titled “Summary Comparison Table”

Use after profiling all competitors to create a side-by-side view.

# Competitive Landscape Summary


**Generated**: [date]
**Your product**: [name]
**Competitors profiled**: [count]


## Side-by-Side Comparison


| Dimension | [Your Product] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
|-----------|---------------|----------------|----------------|----------------|
| **Tagline** | [yours] | [theirs] | [theirs] | [theirs] |
| **Target audience** | [yours] | [theirs] | [theirs] | [theirs] |
| **Positioning** | [angle] | [angle] | [angle] | [angle] |
| **Starting price** | $[X]/mo | $[X]/mo | $[X]/mo | $[X]/mo |
| **Free tier** | [yes/no] | [yes/no] | [yes/no] | [yes/no] |
| **Domain rank** | [score] | [score] | [score] | [score] |
| **Est. organic traffic** | [number] | [number] | [number] | [number] |
| **Referring domains** | [count] | [count] | [count] | [count] |
| **G2 rating** | [score] | [score] | [score] | [score] |
| **Key strength** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
| **Key weakness** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |

Positioning Map

Section titled “Positioning Map”

Visual representation of where competitors sit along two key dimensions. Choose the two axes most relevant to your market.

Common Axis Pairs

Section titled “Common Axis Pairs”
Market Type X-Axis Y-Axis
SaaS tools Simple → Complex Cheap → Expensive
Developer tools Low-code → Code-first Individual → Team
B2B platforms SMB-focused → Enterprise-focused Point solution → Platform
Content tools Template-driven → Custom Self-serve → Managed

Format

Section titled “Format”
## Positioning Map


**Axes**: [X-axis label] vs. [Y-axis label]


                    [Y-axis high label]
                           │
                           │
          [Competitor A]   │    [Competitor B]
                           │
    ───────────────────────┼───────────────────────
    [X-axis low]           │           [X-axis high]
                           │
          [Your Product]   │    [Competitor C]
                           │
                    [Y-axis low label]


### Interpretation
- [1-2 sentences about what the map reveals]
- [where the whitespace / opportunity is]

Competitive SWOT

Section titled “Competitive SWOT”

Per-competitor SWOT relative to your product.

## SWOT: [Competitor] vs. [Your Product]


### Strengths (theirs vs. ours)
- [Where they genuinely outperform us — be honest]


### Weaknesses (theirs vs. ours)
- [Where they fall short compared to us — with evidence]


### Opportunities (for us)
- [Gaps in their offering we can exploit]
- [Segments they're ignoring]
- [Messaging angles they're missing]


### Threats (from them)
- [Areas where they're improving fast]
- [Features they're building that overlap with us]
- [Market moves that could shift perception]

Profile Update Changelog

Section titled “Profile Update Changelog”

Append to the bottom of any profile when updating it.

---


## Change Log


| Date | What Changed | Source |
|------|-------------|--------|
| [date] | Pricing increased from $X to $Y | Pricing page re-scrape |
| [date] | Launched [feature] | Changelog scrape |
| [date] | Domain rank changed from X to Y | DataForSEO re-pull |
| [date] | Added [integration] | Integrations page re-scrape |